Transport for NSW – Connected Bus Program Video

Statewide Transport Vision. Regional NSW On Board.

Campaign Sprint
Department of Home Affairs – Training Portal
eSafety Commissioner – Play Nice, Stay Safe
Federal Circuit and Family Court of Australia – Kids' Corner
Legal Aid NSW – Communications Audit
Legal Aid NSW – It's What We Stand For
Legal Aid NSW – Your Rights, Right There
NSW Ports – Master Plan
Professional Standards Councils – Digital & Print Annual Report
Staqr – Brand Launch
Suntory Oceania – Corporate Brand
Transport for NSW – Connected Bus Program Video
Workplace Gender Equality Agency – End the Gender Pay Gap
The outcome

Eliminated the adoption barrier standing between a state-wide transport vision and the independent operators who had to deliver it – turning mandate friction into total program alignment and adoption across regional NSW.

3,000+
Regional buses now connected
Successfully introduced a major program, now fully operational and giving rural and regional communities real-time trip information.
450+
Independent operators on board
From large fleets to small businesses, the regional operators who had to run the program were brought along with mandates reframed as business benefits.
1
Standardised system
A unified service network delivered statewide – regional tech gaps closed for good.
What we delivered
Video & motion
Strategic logic

The Connected Bus Program had the technology, the funding and the mandate. It did not have the trust of the independent regional operators who had to run it. Metro-centric government directives rarely land well in regional NSW – and resistance from operators would have stalled the expansive program. With a clear, engaging animated video, we didn’t just solve a communications problem. We helped solve a change management problem – translating obligation into operational value and replacing scepticism with conviction. The vision for NSW’s transport network didn’t just get communicated. It got adopted.

The work
Flat illustration of a bus driving past rolling green hills, trees, cows and a country town with a clock tower, under a blue sky. A white network-node logo sits beside the title “Transport Connected Bus.”
Flat illustration of a Sydney waterfront in shades of blue: a bus passes city buildings while a train crosses the Harbour Bridge and a ferry sails below. Yellow map pins float above each, showing a location marker over the bus, passenger icons over the train and a clock over the ferry.
Illustration of a hand holding a smartphone showing a map with a dotted route line and transport icons, on a blue background.
Five illustrated passengers standing in a row: a woman in a striped top, a man in a pink shirt and cap, an older woman with a wheeled suitcase, a bearded man in shorts and sunglasses, and a child in a bucket hat.
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