Privacy Policy
How Messy Collective collects, uses and protects your personal information.
Last updated November 2026.
Messy Collective ("we", "us", "our") is a strategy, creative and data agency based in Sydney, Australia. This policy explains how we collect, use, share and protect personal information, and how you can access or correct it.
It covers personal information we collect through our website, messy.com.au, including our contact form and newsletter signup.
We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
What we collect
Where it's practical, you can deal with us anonymously or using a pseudonym. For example, you can browse our website without telling us who you are. We'll need your name and contact details to respond to your enquiry.
We collect the information you choose to give us through our contact form or newsletter signup, such as your name, company, email address, organisation type and anything you include in your message.
When you visit our website, we also automatically collect technical information, such as your IP address, device and browser type, and the pages you visit. We do this through cookies, analytics, advertising pixels and bot protection (see below).
Please don't include sensitive information, such as health details, in messages you send us through the website.
Why we use it
We use personal information to:
- respond to your enquiry and talk through your needs
- send our newsletter and updates about our services (see Marketing)
- understand how people use our website and improve it
- measure and improve our advertising
- protect our website from spam and malicious activity
- meet our legal obligations.
We won't sell or rent your personal information to anyone.
Marketing communications
If you subscribe to our newsletter, we’ll send you occasional emails about our thinking, services and news. If you contact us through our website, by email or by phone, we may follow up about our services where it relates to your enquiry or you’ve agreed to hear from us.
You can opt out at any time by using the unsubscribe link in any email, or by emailing privacy@messy.com.au. Opting out is free, and we’ll act on your request promptly.
We don’t share your details with other organisations for their marketing.
Cookies, analytics and advertising
Cookies are small files stored on your device when you visit a website. We and our providers use cookies and similar technologies (such as pixels) to make our website work, understand how it's used, and measure and improve our advertising.
This includes Google Analytics, Meta, and LinkedIn. These providers may combine data from our site with information they already hold about you, under their own privacy policies.
- Block or delete cookies in your browser settings. Some parts of the site may not work as well.
- Opt out of Google Analytics with the Google Analytics opt-out browser add-on.
- Manage ad preferences in your Meta and LinkedIn account settings.
Bot protection (reCAPTCHA)
Our forms use Google reCAPTCHA to protect the site from spam and automated abuse. reCAPTCHA collects hardware and software information, such as device and browser data, and sends it to Google for analysis.
Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
Who we share it with
We only share personal information where it's needed for the purposes in this policy, with:
- service providers who help us run our business, such as website hosting, analytics and advertising (Google, Meta, LinkedIn), email and cloud storage
- government agencies where the law requires or allows it.
Overseas disclosure
Some of our service providers store or process data outside Australia, including in the United States, where providers such as Webflow, Google, Meta and LinkedIn are based. Where we use these providers, we take reasonable steps to make sure they handle your information in a way that's consistent with the Australian Privacy Principles.
Security, storage and data breaches
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access. These include encrypted connections (HTTPS) on our website, access controls and multi-factor authentication on our business systems, and limiting access to people who need it for their work.
Notwithstanding the reasonable steps taken to keep information secure, breaches may occur.
We keep personal information only for as long as we need it for the purposes in this policy, or as the law requires. After that, we delete it or de-identify it.
If a data breach is likely to cause serious harm, we'll notify affected people in accordance with Privacy Act requirements. If you think your information has been misused or disclosed without authorisation, please contact us straight away.
Accessing, correcting or deleting your information
You can ask us to tell you what personal information we hold about you, correct it, delete it, or stop using it for marketing. To make a request, email privacy@messy.com.au with enough detail for us to find the information. We will need to confirm your identity first, and we'll send the information to you by email.
There is no fee to make a request. If giving you access involves significant work, we may charge a reasonable fee, and we'll tell you before we proceed. We'll respond to a request as soon as reasonably practicable but no later than 30 days after we receive it.
In some cases the law allows us to refuse access, for example where it would affect someone else's privacy. If we refuse, we'll explain why in writing. Please contact the Privacy Officer if you believe that the information we have about you is not accurate, complete or up to date.
Complaints
If you're unhappy with how we've handled your personal information, contact our Privacy Officer and we'll respond within 30 days. If you're still not satisfied, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Changes to this policy
We may update this policy from time to time. The latest version will always be on our website, with the date it was last updated at the top.
Contact us
If you have questions or feel we are not abiding by this privacy policy, please contact our Privacy Officer by emailing privacy@messy.com.au, or by phone on +61 2 8040 9229.
