Suntory Oceania – Corporate Brand

One Global Brand. Localised For Oceania, Unified For The First Time.

Foundation, Experience, Brand, Market Positioning & Fixed-Term Support
Department of Home Affairs – Training Portal
eSafety Commissioner – Play Nice, Stay Safe
Federal Circuit and Family Court of Australia – Kids' Corner
Legal Aid NSW – Communications Audit
Legal Aid NSW – It's What We Stand For
Legal Aid NSW – Your Rights, Right There
NSW Ports – Master Plan
Professional Standards Councils – Digital & Print Annual Report
Staqr – Brand Launch
Suntory Oceania – Corporate Brand
Transport for NSW – Connected Bus Program Video
Workplace Gender Equality Agency – End the Gender Pay Gap
The outcome

A complex, multi-billion dollar partnership unified under a single, high-performance brand architecture tailored for the local Australasian market.

100%
Stakeholder alignment
Unified leadership across ANZ and Japan in one cycle.
Zero
Equity leakage
Preserved +125 years in brand prestige during definition and rollout.
1500+
Employees aligned
Flagship digital and brand system deployed to staff.
What we delivered
Stakeholder workshops
User research & testing
Brand & positioning strategy
Research reports
Websites & digital
User interface design
Social content
Experience & UX audits
Brand identity systems
Annual reports & publications
Analytics implementation
Accessibility testing
Strategic logic

Distilled 125 years of global heritage and multi-region stakeholder insights into a singular strategic truth. By identifying the cultural connective tissue between Japan and Oceania, we replaced change friction with total leadership alignment, immediate operational readiness and a unified corporate brand for internal/external rollout.

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The work
An aerial view of ocean waves meeting a curved blue line, with the headline “Bringing the best of Suntory together in Oceania.”Three pattern panels in shades of blue, labelled water, wood grain and wind, each made of fine flowing lines.The Suntory Oceania website’s “Our Alcohol Brands” page, with a row of Japanese whisky and gin bottles above a curved wave edge.
The Suntory Oceania logo in light blue and white on a navy background, edged with fine wave-line patterns.
A smiling man in a hard hat, safety glasses and hi-vis vest holds a drink can on a production line.
Four social media tiles in blue and navy, featuring staff photos and product shots with short headlines about careers, sustainability and new products.
A white ute with a Suntory Oceania logo and blue wave graphic along its side.
The Suntory Oceania logo mounted on a wall of curved timber slats.
A large crowd of staff, many in hi-vis, cheering beneath an illuminated Suntory Oceania sign.
A black warehouse building with the Suntory Oceania logo near the roofline, seen from above with a car park alongside.
A smiling woman in a navy Suntory Oceania polo checks a tablet beside the drinks fridges in a convenience store.
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