Client
Nu Angle Orthodontics

Messy were commissioned to create a clean, confident and modern brand identity for the new specialist orthodontic practice of Dr. Andy Wu.

The name "Nu Angle" pays homage to the pioneer of modern orthodontics, Edward Angle, but with a contemporary twist. The name works on several levels in relation to the practice's approach and the positive benefits of orthodontic treatment to patients.

The design of the logotype was inspired by teeth meeting together in alignment. This uniform pattern was applied as a design feature across stationery and environmental graphics to re-enforce the brand.