Client
Logica

Logica is the number one IT services provider to the utilities industry in Australia. Our brief was to engage their clients on a more personal level by using Logica's most valuable asset – their people.

Messy responded with the concept "Hello, my name is Logica." A low-tech introduction for a high-tech IT company. An execution that talks sincerely to the recipient, enticing them to open up and find out more. The DM piece contained individual profile cards for each team member, featuring personal information and candid facts. Our execution put faces to the Logica name, revealing the people behind the technology.