Client
Fitness Australia

The Australian Health & Fitness Industry Awards are the leading fitness industry awards of excellence in Australia.

Messy's strategy for the 2011 branding was to use strong, aspirational imagery that appeals to the competitive spirit of the Fitness Industry and their desire to succeed. The bright pulsing lights set the mood, energy, and excitement of the night.

The brand was applied across all mediums including email, trophies, presentations and print collateral. The design set a new standard for the event, resulting in a major increase in nominations and greater industry participation.