Client
Fitness Australia

Fitness Australia, the nationwide Health & Fitness Industry association, underwent a major restructure in 2008. Messy were engaged to launch the new and improved association, building a new identity to position Fitness Australia as a strong, unified national organisation.

Messy created a strong visual identity system for Fitness Australia which was applied across all mediums – including stationery, press advertisements, magazines, photography, electronic newsletters, vehicles and online banners.